Our Objectives

Worcestershire Ambassadors is registered Company limited by guarantee.

The aim of the Ambassadors is to promote Worcestershire as a place to ‘Work, Live or Visit.’Organising social and business events with members whilst raising  money for Worcestershire based charities.


Core objectives

Internal and external promotion of Worcestershire:
for inward investment

  • highlighting business opportunities in the County
  • for Cultural Heritage and Tourism
  • Act as a an effective channel of communication between the public and private sector
  • Corporate and Social Responsibility
  • Forging Links between Worcestershire ansd China

Specific objectives for 2017


  • Strong relationships with strategic public/private partners and proactively work, establish and support World Class Worcestershire, Chamber of Commerce and County/City Council/LEP.
  • Continue to lead and support the China Trade Delegation work.
  • Raise £15,000 from events and use proceeds to sponsor numerous smaller events throughout the county in support of core objectives.
  • Work to show year on year growth in membership numbers and improved attendance in events. Aim to improve communication with existing members.
  • Plan and stage successful events throughout the year achieving our core aims.
  • Proceeds from  the Annual Charity ball to help our 2017 chosen Charities  "Rory the Robot appeal." and  “The Worcestershire Prostate Awareness Group."
  • Continue to improve the Worcestershire Ambassadors social media/PR profile.